GTM signal infrastructure for Intradiem · working prototype
A product view of the same engine. What is instrumented and queryable today, where the data comes from, what to build first, and what to leave out. The other three tabs show the engine running. This one shows the build decisions behind it.
get_expansion_signals(domain), list_monitored_accounts). Two are specced, not built. Usage values are modeled on public firmographics, not Intradiem's production event stream.| Signal | Product-event source | What it detects | Data path | Route | Status |
|---|---|---|---|---|---|
| Seat utilization | Active-agent count vs. contracted licenses | Near capacity → expansion timing | Native | AE | ● Live in MCP |
| Coaching coverage | % of roster receiving automated coaching actions | Partial deployment → land-and-expand gap | Native | CSM | ● Live in MCP |
| Automation volume drop | Automation events triggered, rolling window | Usage decline → churn risk before health scores | Native | CSM | ● Live in MCP |
| CRM not connected | Integration registry, WFM live, CRM absent | Back-office expansion / second revenue line | Native | AE | ● Live in MCP |
| Rule engine under 35% | Active rules vs. tier entitlement | Unfinished onboarding / undiscovered use case | Native | CSM | ○ Specced |
| Champion job change | LinkedIn / Clay enrichment pass | Renewal risk → rebuild the relationship | External | AE + CSM | ○ Specced |
| Platform modernization | When you modernized the data architecture in 2025, what did it expose at the event level that the GTM motion is not yet using? That is where I would start instrumenting. |
| Where to start | Is expansion-signal infrastructure on the existing install base the first motion to build, or is net-new PQL instrumentation the bigger opportunity? They are different builds, and I would sequence around your answer. |
| The bar for production | What is your bar for putting a signal-routing layer like this in front of a customer, on data that touches their usage? |
Net-new target accounts ranked by fit and why-now. Each one carries a quantified ROI, the buying committee, and a ready-to-send sequence per persona. Work the top of the list. Click an account for the full plan.
What this system has put on the table, the activity behind it, and the results realized so far. Opportunity surfaced is estimated recoverable cost in front of reps, not booked revenue. Realized is the number that grows as deals move.
The live install base. Every monitored account scored against the six signals, highest first, routed to AE or CSM. This is the daily view: open it, work the top of the queue. Generated from the signal processor, so it never drifts from the MCP.
250,000+ agents generating product data every day. Six signals instrumented first: four expansion triggers that surface a product-qualified account, two churn risk signals that fire before health scores catch up. Each routes to the right motion automatically.
| Signal | Trigger | Route to | Action | Priority |
|---|---|---|---|---|
| Seat utilization 85%+ | Rolling 30-day avg | AE | Expansion proposal + ROI model | High |
| Coaching coverage under 60% | 30-day calculation | CSM | Deployment review + expansion path | High |
| Rule engine under 35% | Account tier benchmark | CSM | QBR agenda: use case discovery | Med |
| CRM not connected | 90-day audit | AE | Back-office expansion pitch | Med |
| Automation volume down 20% x2 | Weekly calculation | CSM | Health check + executive outreach | Urgent |
| Champion job change | Clay / LinkedIn monitoring | AE + CSM | Stakeholder map + renewal risk review | Urgent |
| Company | Verified Tech Stack | Active Hiring Signal | Open Jobs Found | ICP Score | Motion | Flag |
|---|---|---|---|---|---|---|
| Synchrony Financial | Genesys | YES | 3 | 85 | Direct AE | HOT |
| Centene Corporation | Verint | YES | 10 | 85 | Direct AE | HOT |
| CareSource | Five9 | YES | 1 | 82 | Direct AE | HOT |
| Company | Industry | Employees | Tech stack | Pain signals | Score ↕ | Tier | Motion |
|---|
Four dimensions, 25 points each, 100 max. Sources are public: tech stack from ZoomInfo and BuiltWith, pain signals from LinkedIn job posts and press releases, employee count from LinkedIn. Best-effort estimates as of June 2026, not validated against Intradiem's CRM. Designed to refresh weekly via a Clay or Apollo enrichment run.
| Tier | Score | Motion | Logic |
|---|---|---|---|
| Tier 1 | 76-100 | Direct AE | Strong fit plus a live signal. AE opens with research. Target: meeting in 10 days. |
| Tier 2 | 55-75 | BDR Sequence | Solid fit, weaker signal or smaller scale. Multi-touch cadence. Target: meeting in 30 days. |
| Tier 3 | Under 55 | Nurture | Below current scale or no active signal. Watch for WFM hiring or tech stack change. Re-score monthly. |